Monday, May 15, 2006

6 steps marketers must follow for Account Based Marketing

Here's a quick read on what marketers should do to pilot account based marketing. Sure, we've been doing this kind of activities for years but it is now becoming "main stream". I remember the early days of Leonard's Logic when marketing figured out everything possible about the prospects so that the sales reps could go and "white board" the proposal and close the deal really quickly.

the link to the article is: Welcome to BtoBOnline.com

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